Media Group Europe5. rujna 2025.

Driving Core Web Vitals to 100/100 for a Digital Publisher

Heavy ad-tech architecture penalized organic traffic. We restructured lazy loading to salvage their SEO.

PerformanceLighthouseVercelNext.js

The Ad Wall

A digital news outlet relied on dozens of third-party scripts blocking the main thread for up to 7 seconds.

Conditional Loading Strategy

  1. Deferred loading of TTI scripts below the fold.
  2. Aggressive image optimization (WebP/AVIF).
  3. Per-page SSG and global Edge Caching.

SEO Victory

Recovered first-page rankings on Google News the day after deploying.